Tracking your sales and key performance indicators (KPIs) is crucial if you want to save time and grow your business. You need to know how to track your progress toward achieving your business objectives. Looking at things like revenue and profit on a balance sheet can only take you so far; you should continually seek more tangible ways to measure progress.

KPIs are the best performance measurement metrics you can use to track progress toward your business goals and help determine where to invest marketing resources in the future. Tracking relevant KPIs can assist in decision-making, help you set strategic objectives, and allow you to evaluate your business progress in real-time.

Learn more about the different KPIs you can use to help you grow your business, including quick ratios and current ratios.